Business home
I need _____. Which database should I use ?
- annual reports
- Mergent Online : On the main page, do a company search by company name or ticker symbol. On the main Business Summary results page, click on the Annual Reports tab. Most company annual reports are available for the last ten years.
- LexisNexis Academic : Click the Business tab on the LexisNexis main page. Type the company name or ticker symbol, then choose Financial Information.
- company's website
- articles
- beta
- brands/products
- company profile
- Factiva - On the main page, click the Companies/Markets link. On the following page, click the Company link. Under Get Company Snapshot, run a search for your company. On the results page, click the Reports link in the box on the left. You can then choose either a Detailed Company Profile Report or a Detailed Company Profile Report with Financial Results.
- competitors
- Mergent Online : Do a company search, then select the Competitors tab. This will typically list the top ten competitors along with brief financial and stock information. You can also create reports that compare the competitors in an industry (select "click here to create a competitors report").
- LexisNexis : Click the Business tab, then do a company search. Click on the hyper-linked Hoover’s Company Records—In-depth Records just below the company’s Business Description near the top of the company Snapshot page. On the next page, scroll two thirds down to the Competitors list
- Standard and Poor’s NetAdvantage: First click on the Companies tab, then do a company search. On the left-hand side, under Vital Statistics, click on Competitors to retrieve company names and brief financial information. Competitors covered will be hyper-linked.
- country profiles
- Datamonitor reports
- demographics
- EDGAR filings
- executives and other officers
- industry reports and analysis
- Marketline (Datamonitor Reports)
- Business & Company Resource Center
- international companies
- international economic conditions
- investment analysis
- Investext Investment Research contains research reports written by top analysts at over 1,000 leading investment banks, brokerage houses, and consulting firms worldwide. Nearly 4,000 new reports are added each business day.
- Value Line will provide authoritative investment analysis of not only companies and their competitors, but industries as well. On the main page, under Quick Index, click on Standard Edition, and then under Look Up Company type in the company’s name or ticker symbol and hit the Value Line icon. A new page will open, and the company’s investment analysis report is then available in either PDF or HTML formats.
- Business and Company Resource Center also provides investment analyses from a wealth of stock and company analysts. On the main page, select Company Search from the drop down menu and type in the company’s name or ticker symbol. Gale will typically produce multiple results matching your search request, so be sure to read the results carefully before clicking on the correct company name. The next page will be the Company Profile covering your company, and from there select the Investment Reports tab. There will you find investment analysis reports from a variety of reputable sources.
- Standard and Poor's Net Advantage provides stock reports and investment analysis by their own analysts. On the main page, click on the Companies tab, then run a company search. On the left side of the Company Profile results page, click Stock Reports to get stock statistics and investment analysis.
- LexisNexis Academic
- manufacturers
- market research reports
- market share
- patents & trademarks
- LexisNexis Academic: Select "Business" Search tab. Search by company name or ticker, then select "Intellectual Property Information" from the left menu.
- private companies
- product usage
- MediaMark Plus Click "Register for a FREE Account" and enter your IUPUI email address to create an account. Click here for instructions.
- rankings
- SEC filings
- stock quotes
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
- MarketLine - Start by clicking Browse All Companies Information, then run a company search, either using the company name or ticker symbol. On the left-hand side, under the company overview, select SWOT Analysis.
- Business Source Premier - On the Basic Search page, type in the full company name. In the results box, click SWOT Analysis.
Finding Articles
For instructions on finding articles, check out the How to... guide.
Recommended Article Databases*:
Business Source Premier
Business & Company Resource Center
LexisNexis Academic
ABI/INFORM
Factiva
*For market reports and demographic information, click the Marketing Databases button.
Finding Books & Media
You'll find most of your books by searching IUCAT, the online catalog for all the Indiana University libraries. For instructions on using IUCAT to find books, check out the How to... guide.
Marketing books are located on the 3rd floor with call numbers:
HF 5410-5417.5 Marketing. Distribution of products
HF 5801-6182 Advertising
Reference Materials
Reference books are located in the 2nd floor Reference Room.
Dictionary of Marketing Communications (Ref HF5412 .G68 2008)
Encyclopedia of Major Marketing Campaigns (ebook)
The International Dictionary of Marketing : Over 2,000 Professional Terms and Techniques (ebook)
Market Share Reporter (Ref HF5410. M35)
Web Resources
Ad*Access (Duke University Libraries): image and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
U.S. Census Bureau
Economic Census (U.S. Census Bureau): Official 5-year measure of American business, and a good source of local and national industry data. 2002 data is currently the most recent available; data from the 2007 Economic Census will be published 2009-2011.
STATS Indiana
Marketing Databases
Datamonitor 360 (includes Business Insights and Marketline) - Industry Profiles provide market share, size, and segmentation data plus detailed analysis and company information across the world's leading economies. Country Profiles give you quick access to country data points, trends and analysis. In depth reports analyze growth opportunities and trends in various markets and industries. DemographicsNow - DemographicsNow provides summary information and projections on population, consumer expenditures, income, housing, and more.
MediaMark Reporter - Provides summary tables of key audience and product usage data from a national survey of 26,000 households. New users: click 'Register for a FREE Account' and enter your IUPUI email address to create an account.
Mintel Reports - Research reports covering several industry sectors in U.S and European markets combine primary data and analysis of competition, market-share, demographics, consumer behavior and consumer profiles. Users must create a username and password with their IUPUI email address but should NOT use their campus password.
Plunkett Research Online - Provides overview, outlook, statistics, market research and trends for several industry sectors; industry-related associations, organizations, and government agencies; profiles of major companies doing business in each industry.
RDS Business Reference Suite (BizSuite) - Three databases make up the Suite: Business & Industry, Business & Management Practices, and TableBase; the Business Suite includes periodical articles on marketing and management topics, trade and business news, plus company facts and figures. Limited to 4 users at a time.
S&P Industry Surveys (NetAdvantage) - Offers a comprehensive overview of more than 50 of the largest North American and global industries; each survey is authored by the Standard & Poor's equity research analyst who specializes in analyzing companies within that industry.
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Katie Emery
Assistant Librarian
University Library
Room UL 2140D
katemery@iupui.edu
(317) 274-3532
UL Reference Desk
Interlibrary Loan
Style Manuals / Writing Aids
Department Websites
Kelley School of Business Indianapolis
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